About SoulBox
The Story
SoulBox is a book curation service founded in West London in 2025 by our young Director, Ahmed Farah. His belief was simple: Stories can change us. But only stories that match our souls.
Though when Ahmed looked for his next read, he hit a wall. Recommendation systems showed him books similar to what he'd read. Friends recommended books they loved. Algorithms gave him what was popular. No one asked what he needed.
So he built SoulBox. A place where books aren't matched to your taste, but to your soul.
But the journey was not easy. To create a system that understood readers at their soul, one that could match them to the right books from tens of thousands in our database, required more than intuition. We worked with psychologists to understand emotional patterns. Bibliotherapists to map how stories heal and transform. And over a hundred readers to test, refine, and validate what actually worked.
The result: a reading system that doesn't just analyze your preferences. It sees you.
Every SoulReport is written personally by one of our curators. Every SoulBox, packed in our signature navy blue box, and hand-selected with care. We take our time because we're not just sending you books. We're sending you mirrors, comfort, and transformation.
This is what we do. We see you. And we find the stories you were born to read.
Meet The Team
Thomas - Associate Curator
A lover of fantasy, history and horror with a degree in human psychology, Thomas joined our team in October 2025 and is now the full-time curator to over 30 members. He reads your quiz answers like a psychological profile, matching books to the patterns he sees beneath the surface. His favourite authors are Patrick Rothfuss and Alex Pheby.
Jess - Associate Curator
A former Psychotherapeutic Counsellor and a nerd for anything romantasy, Jess joined our team in October 2025 and is now the curator for over 20 members. She specializes in emotional resonance - finding books that mirror what you're feeling, even when you don't have words for it. Her favourite authors are Leigh Bardugo and Travis Baldree.
Ahmed - Founder & Assistant Curator
Writer, Accountant, and founder of SoulBox, Ahmed's taste runs toward "anything deep" (his words, not ours). When he's not building SoulBox, reading over financial statements, or writing a desert fantasy, Ahmed curates for his 15 members - readers who want books that ask hard questions and sit with you long after the final page. His favourite authors are Cormac McCarthy and Robin Hobb.
How It Works
1. Reading
You take our expertly crafted 15-question Soul Reading - designed to understand not just your preferences, but your emotional state, your yearnings, and what stories call to you right now.
2. Assign
Based on your results, we assign you to the curator who's best suited to see you - whether you need Thomas's psychological insight, Jess's emotional depth, or Ahmed's philosophical eye.
3. Curating
Now the magic begins. Your curator reads your quiz results like a story, then uses our system to search through tens of thousands of books in our database - finding the three written for your soul. Your Mirror, your Comfort, your Transformation.
4. Sending
We pack your books in our signature navy SoulBox and ship them to your door. Inside: three books, your printed SoulReport, personal letters from your curator, and a monthly consultation to guide your reading journey.
A Final Word
We're small. Intentionally so.
Right now, SoulBox serves fewer than 100 readers across the UK. We can only take on a handful of new members each month because each SoulReport takes time to write, and each box takes days to curate properly.
We're not trying to be the next big book subscription. We're trying to be the service that actually sees you.
If you're outside the UK, your SoulReport is available worldwide - and we're working to bring the full SoulBox experience to you soon.
We'd be honored to see you.